Pepsico Design & Innovation's Pepsi Year of The Dog Ltd Ed Cans China Brand Packaging

Pepsico Design & Innovation Portrays The Pepsi Year of The Dog Ltd Ed Cans China Brand Packaging

PepsiCo Design & Innovation, the creative mind behind the displayed project Pepsi Year of the Dog Ltd Ed Cans China - Brand Packaging by PepsiCo Design & Innovation explicates, The 2018 Pepsi Year of the Dog Limited Edition Cans honor the spirit of the Chinese New Year, in combination with Pepsi’s youthful "Live for Now" ethos. The 2018 zodiac sign, the dog, is commemorated with a minimalistic and iconic design, using solid colors framed with bold lines to illustrate the breeds and their unique personality traits. The limited edition collection, which was only available on e-commerce platforms, created an impactful, daringly aspirational brand experience to resonate emotionally with consumers..

Pepsico Design & Innovation's Pepsi Year of The Dog Ltd Ed Cans China Brand Packaging Images:

VIA: http://competition.adesignaward.com/design.php?ID=64038

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